President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Leading Teams

What makes a successful Facilitative Team? The answer may surprise you! There are many factors that make teams successful or not. The bottom line is that good leaders are adaptable, positive and willing to learn. The secret lies in consistently practicing team leadership skills in the spirit of continuous improvement and constantly learning new skills. The Facilitative and Leading Teams workbook is a comprehensive, practical course book for leading better, more efficient, more meaningful teams.

Training yourself to be a better leader requires knowledge of your individual strengths and weaknesses, as well as of the strengths and weaknesses of other people involved in your team. One of the most important skills that you must master is being able to communicate effectively with all members of your staff. Facilitative Leaders tend to communicate well, and they are also excellent listeners. Team members will feel valued if they are invited to be part of the facilitation process. When leaders are attentive, their attention becomes attuned to the needs of others.

When you work with other leaders in both your professional and social life, you learn to appreciate each other's strengths and differences. As a leader you learn to be flexible, accepting of other people's styles, being willing to adapt, and looking out for the interests of all team members. The Facilitative Leaders Workbook teaches you how to develop effective communication skills so that you can build strong relationships with all your team members. You will be amazed at some of the amazing things you will be able to achieve by applying these principles.

Your ability to lead is related to the level of respect that you have for other people and their abilities. When you are leading teams, it is crucial that you show them that you respect their thoughts and ideas, but you also need to demonstrate the skills that you possess. A great way to do this is to share some of your own ideas with them, even though you may not be able to explain precisely how these ideas will help them. Once you have shown leadership skills that you can use successfully, your teams will look to you to help them with their problems.

When you are leading teams, it is important to manage your time well. You must learn to prioritize your tasks and stop doing what you really don't want to do. Some people get so consumed with the task at hand that they never take the time to finish what they started. Others complain about the ways that they wasted their time, but never seem to find the ways to make their team more productive.

You should not have to spend every waking minute managing teams. If you are a good leader, however, you will find that you often have time left over for hobbies, family, friends, or just relaxing. Learn to juggle work with other things so that you do not put a strain on your relationships. This is one of the most important skills that you need to master if you are going to lead teams effectively.

One of the most important leadership skills to master is asking questions. Most people are hesitant to ask questions because they think that others will not like them or think they do not have the answers to be a successful leader. However, the truth is that leaders simply do not know everything; they simply ask questions and make observations based on their experiences. In fact, it is sometimes more effective for leaders to ask questions of those they are leading rather than those who are leading the team.

Learning these team leader skills does not take long to master. In fact, you can practice them on a daily basis while you are leading your team. This is an invaluable skill that will benefit you for years to come.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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